4 Tips for Business Sign Maintenance (infographic)

4 Tips for Business Sign Maintenance (infographic)

Your business sign is an investment. At the first signs of wear and tear, don’t hesitate to give RAM Studios Signs a call at 505.326.5801 to get your sign back to looking like new.

Using Vinyl Decals for Your Business

Using Vinyl Decals for Your Business

Vinyl decals might be your next go-to for advertising.

You have a lot of options when it comes to the type of signage you want to use for your business. But if you’re trying to maximize your exposure while working within a specific budget, then vinyl decals might be the best choice for you. At RAM Studios Signs, we will work with you to create the right vinyl decals for your business goals. Here are four reasons why you should consider using vinyl decals for your next business move.


Unlike signs made from other materials, vinyl decals are an excellent, affordable alternative to other materials. For a quote on your vinyl decal order, give us a call at 505.326.5801.


Decals can be used on a wide array of surfaces including windows, mirrors, walls, floors, vehicles and much more. Vinyl decals are also highly customizable to suit your particular needs. The best part about vinyl decals is that when you are done using them, they come off the surface easily. And while vinyl decals are long-lasting, you can use them for however long you need, with the average lifespan being 5-7 years.

Vinyl decals that we did for the Maurice Sendak exhibit at the Farmington Public Library this past spring.

Use to Promote Special Events

Are you hosting an event that you want the public to know about? Vinyl decals are a great option for advertising these special events. This past summer, we were given the opportunity to help the Farmington Public Library with their Maurice Sendak exhibit. We designed and installed monster tracks leading into the library, as well as the wall art inside the library. This proved to be a very unique and affordable way for the library to promote their exhibit locally.

Introduce New Products/Services

Vinyl decals are an excellent way to provide passersby with valuable information regarding your business. For example, if you are having a grand opening or just started carrying a well-known product in store, then vinyl decals will convey this information to anyone walking by your brick and mortar location.

Advertise Sales

Chances are that if you’re running a sale, it’s only going to be for a limited time. Vinyl decals are an excellent choice for this specific reason. Use the decals to attract potential customers, while also providing more information about the sale, such as what the sale entails (i.e. 25% off) and how long it is running for.

Whether you are advertising your grand opening, promoting an event or sale, or showcasing a new product, vinyl decals might be the best fit for your business goals. For more information, give us a call at 505.326.5801 or stop by our location at 1111 San Juan Blvd. in Farmington.


The Creative Side of the Sign Business: Vinyl Wall Decals for Farmington Public Library’s Maurice Sendak Exhibit

The Creative Side of the Sign Business:
Vinyl Wall Decals for Farmington Public Library’s Maurice Sendak Exhibit

A vinyl decal of Max outside the entrance of RAM Studios Signs.

Recently, we were asked to help with a very special project. The Farmington Public Library was awarded the opportunity to host the Maurice Sendak Memorial Exhibition, a traveling exhibit of the artist’s work that appears at only one location in each state.

A scene from “Pierre.”

RAM Studios Signs got to work on making vinyl wall decals that reflect the work of the late author and artist.

The children’s section of the Farmington Public library.

The wall decals are dispersed throughout the library, covering areas of the children’s book section with images from books such as In the Night Kitchen and Pierre: A Cautionary Tale in Five Chapters and a Prologue.

Wild Things hanging from the trees in the Maurice Sendak exhibit.

The best, however, is saved for the main attraction- the exhibit room where Maurice Sendak’s personal sketches and drawings hang. Surrounding the exhibit are images from Sendak’s most famous work, Where the Wild Things Are. Fans of Sendak’s work will immediately notice Max at the entrance before entering a room where the walls are covered with the Wild Things.

Visitors are greeted at the entrance to the Maurice Sendak exhibit by Max.           

For this particular project, the vinyl wall decals were a great option, as they will be easy to take down after the exhibit has ended. They leave no mark or residue behind, making vinyl wall decals a great alternative to paint.

Keep your eyes peeled. There are Wild Things everywhere!

The exhibit will appear at the Farmington Public Library until April 22nd. Admission is $3 for adults and $1 for children.

Channel Letters 101: Providing a personal approach to your business signage

Channel Letters 101:
Providing a personal approach to your business signage

You have options when it comes to kind of signage that you want to use for advertising your business location; however, one style in particular will help improve your business recognition.

We’re talking about channel letters.

Channel letters are a great option for most businesses due to their sturdiness and easy customization. If you’re interested in using channel letters in your own business signage, contact RAM Studios Signs to set up a consultation and find out which style is best for your business’s particular goals.

What are channel letters?

Chances are that you’ve seen channel letters; you just didn’t know them by the appropriate name. Channel letters are the common 3-D signs used by businesses. They are often made with a heavy-duty metal such as aluminum and lit up using LED or neon lights. Several options exist for the lighting style on channel letters: front-lit, halo-lit, open face, front and reverse lighting.

How are channel letters made?

To begin, the letter backing is cut using a computer to ensure that the letter layout is precise and meets the style requirements of the client.

Next, the letter sides are cut and skillfully bent to fit the letter backing. The backing and sides are then welded or riveted together. If needed, the metal is painted, then fitted with the appropriate lighting.

Once lighting is installed, the top is covered with polycarbonate or acrylic sheets, which are designed to fit snugly in order to keep them in place. Finally, the letters are fitted with a trip cap border to produce the finished look.

Why you should use channel letters

Aside from being one of the most popular choices for business signs, channel letters offer many advantages.

The care and time taken to fabricate each sign creates a quality product. Therefore, channel letters are very durable and can withstand the elements. The use of aluminum in channel letters means the sign won’t rust, and will last for decades when cared for and maintained properly. If for some reason you experience an issue with your channel letters, RAM Studios Signs can quickly and easily repair channel letters faster than other types of signs.

Channel letters are attractive and eye-catching, especially at night when the lighting is in use. When using with LED lights, channel letters are also more energy efficient and save you money in the long run.

If you’re looking for a custom sign and versatility, then channel letters are the best option for your business. Channel letters can be fabricated using an array of fonts, colors and sizes, thus helping you to stand out from the competition.

Channel letters are an excellent fit for any business, and we want to help your business gain recognition and bring in more business. When you are ready to start designing your own channel letter sign, contact RAM Studios Signs for fast and professional service!

The Psychology of Color in your Business Signage (Infographic)

The Psychology of Color in your Business Signage (Infographic)

Color plays a big part in the way that potential customers perceive your business. 90% of judgments made about your business and the products you sell can be based on color alone! The colors you choose also play a big part in the “personality” of your business. Do you want to be taken seriously, or would you rather have a more creative identity? At RAM Studios Signs, we can help you find the perfect color palette for your business. Here is a quick guide to using color in your business sign.

LED Marquee Signs: The benefits of sign versatility

LED Marquee Signs: The benefits of sign versatility

shop-sign-2Signs are a valuable object for many different forms of advertising. Whether you are looking to improve the amount of business you receive or attract passersby, a LED marquee sign might be the missing piece to your advertising strategy. If you are looking for an interchangeable sign that is unique and attractive, consider stopping by RAM Studios Signs in Farmington, NM to discuss your options and find the right sign for you!

What are marquee signs?

Marquee signs began as a simple sign that had interchangeable letters that required manual changing. Today, these signs are still used in establishments such as movie theaters and fast food restaurants; however, advancements in the original marquee board have led to an LED version that is more versatile.

LED marquee signs are also known as reader boards, electronic signs or digital displays. This style of sign is the most popular and easily recognizable of the sign types, and provides a heightened sense of versatility.

Advantages of using a LED marquee sign

Opting to use a LED marquee sign has several advantages among other signage. First off, it is possible to change the message as often as necessary. Unlike the traditional method of manually changing each letter of the sign, the entire message can be changed instantly from the comfort of your office.

With an LED marquee sign, you also have more display options that go past text. Video and animation elements enhance the appearances on the marquee sign and stand out better than traditional text.

Lastly, LED marquee signs save on energy costs and avoid unnecessary maintenance. LED signs are made of highly efficient elements that result in a low-power sign, but are brighter than neon and filament bulbs. LED signs typically have a decade lifespan, meaning less bulb replacement. Even if a handful of bulbs do go out, LED signs are comprised of hundreds of thousands of lights, reducing the possibility of someone noticing.


Who benefits from marquee signs?


LED marquee signs are an excellent option for businesses. Unlike standard signage, marquee signs can promote timely sales as well as advertise any awards that a business has received recently. LED marquee signs are also great for showing employee appreciation to the community.


Promote school activities or other important announcements with an LED marquee sign. This is great for anything from school sports to theater plays. It also provides the opportunity to recognize student achievements.

Community Centers/ Churches

Community centers and churches are common gathering places, which is why having an LED marquee sign proves beneficial for these establishments. Notify passersby of upcoming events, an ideal strategy during the holidays when many different activities are taking place. LED marquee signs are also ideal for displaying different gathering and service times.


The many ways in which a LED marquee sign can be used make it a great option for your advertisement strategy. When you are ready to switch up your signage or install a brand new LED marquee sign, RAM Studios Signs will be ready to take on your project.





A Sign of the Times: How Business Signs Improve Your Marketing Strategy

A Sign of the Times: How Business Signs Improve Your Marketing Strategy

Gas Price sign $4

Imagine that you are driving down a road in a town that you are visiting, when all of a sudden you notice that you are about to run out of gas. What is the first thing you look for? Chances are that you’ll notice the sign first—tall, well lit, and with the ever-changing gas prices displayed in bold numbers—before you can even make out the gas pumps.

We currently live in a world that is constantly driving information towards the consumer market. Think about how many times you’ve walked or driven past a business sign or advertisement without giving any attention to what these entities are trying to convey. We’ve become desensitized to the amount of advertisement we are flooded with on a daily basis; however, a well-constructed sign is the first step to improving the overall marketing strategy of your business. It’s your first chance to make a great first impression.

So how do you make a business sign that stands out from the rest? Think back to the gas station reference. While various gas station companies exist, their signage all contain similar qualities. The consumer is able to distinguish a gas station sign from other business signs; it’s difficult to mix up a gas station sign with that of a fast food restaurant. In this article, we will focus on how to better improve your sign through the means of catching the consumer’s attention, brand reinforcement, and promotional processes. When you are ready to design & construct or upgrade your sign, make sure you work with the best in the field: Ram Studios Signs!

Attention Grabbing and Customer Captivation

A sign is typically the first step in a business’s efforts to improve their overall marketing strategy. A sign quickly and easily attracts new customers, and is economically feasible since you are not continuously throwing money into it like you would with paid advertisements such as radio or newspaper ads. A sign is also your chance to make a great first impression.

Keep in mind that consumers pass by a multitude of signs each day. You want a sign that stands out from the rest. An attractive sign placed in a prominent location will catch the eye of passersby and help to improve your walk-in business. A distinguishable sign also makes your location easier to find, especially for those consumers that found you through alternative means of advertisement.


Brand Reinforcement: Be Unique!

Introducing and reinforcing your business brand is important to how the consumer views your business overall. Again, you want a sign that will catch the attention of passersby. Consider the image you want your business to be associated with. Having a business logo is beneficial in the design of your sign, along with the colors you choose specifically for your business. A catchy advertising slogan can also help consumers remember who you are. The more memorable your logo, color scheme, and slogan are, the better your chances are of attracting customers.

The look of the sign is not only important to the exterior of your business, but also the overall visual presence. You will want to design a sign that is consistent with the business in its entirety. This includes uniformity in the use of your business logo, company colors, and catch phrase. Your letterhead, business cards, and print advertisements should reflect the design of your business sign. All of these elements help to create a top-of-the-mind awareness. This occurs when your business is the first to come to mind when a consumer is in need of a particular set of services that your business provides. By utilizing all of these elements—from employing a prominent sign to uniformity in logo and design— you are successfully building and reinforcing your business through repetition. This attracts both new and existing consumers.


Promoting with Signs

Is change a constant for your business? Maybe your business wishes to use its sign for promotions you’re currently running. Or you would like to showcase an award your business just won. Whatever the case may be, your business is an ideal candidate for the use of transitional signs.

Let’s return to the gas station example. Gas prices are constantly changing, and therefore need a sign that can easily change with the price trends. Many gas stations still use the interchangeable numbers. For those that have recently upgraded, the use of an LED screen is beneficial for quick and easy changes.

For businesses that wish to utilize this style of business promotion, using an LED sign is a great way to get your message across. The constant change within your business helps build awareness within your consumer market, and keeps the consumer up-to-date on what’s going on with your business. For the passersby, the information they receive from a transitioning sign allows them to better understand what services or products your business provides. If an LED sign is in your future, keep in mind that Ram Studios Signs specializes in the design and installation of LED signs.


A business sign is the key player and most important feature in your marketing strategy. Whether you are looking for a sign that helps the consumer more easily locate your business, or you want to display seasonal business promotions, Ram Studios Signs is ready to help you create or improve your business sign!





5 Reasons to Use Vehicle Advertising (infographic)


Sign Design – A Beginners Guide


Whether you’re planning on designing a sign for the front of your business, the side of your vehicle, or on the scale of a billboard, finding the perfect design for your signage can be a difficult process. Signs are usually the first impression that your business can make on a potential customer, and in a world where we are subjected to thousands of advertisements each day, it’s important to craft a sign that is memorable, concise, and easily visible. If fact, we see so many signs each day that some of them aren’t even consciously registered, meaning that they are not having the impact desired by the business owners.

As one might expect, there is no “one size fits all” approach to choosing and designing the perfect sign. Before beginning the design process, it’s important to decide what the intended goal of the sign ultimately is. Do you want to attract passersby? Do you want to promote a particular product or service? Do you want to inspire intrigue? Having a general goal for the purpose of your sign will give you a better idea of where to begin with its design, placement, and size.

For more permanent signs, especially signs featuring the business name, the purpose is often very obvious: to identify your business and to attract those who are walking/driving by. Unless you’re designing a sign with the purpose of ADA compliance or safety in mind, for the purposes of this article we will assume that the sign you’re designing is for commercial or promotional use.

Before you even begin the sign designing process, you need to determine what is allowed within your municipality. Here at RAM Signs, we have experience working within the confines of local laws all around the Four Corners, particularly in Farmington and Durango. Some municipalities have limits on areas such as size and color scheme. Billboards, in particular, are regulated heavily by local authorities.

One of the most difficult parts of the sign designing process is ultimately deciding what the sign is going to say. If you’re planning on using just your business logo, then the process will probably be much easier, but will still involve deciding on a myriad of other small details. If you’re starting fresh, then you face the challenge of coming up with a concise yet informative message that is appealing to passersby. On average, your sign only has about 3.5 seconds to make an impact on someone walking or driving by, and even less if it’s surrounded by signs from other businesses. For this very reason, your sign needs to be short, sweet, and to the point. In general, it is recommended that signs contain seven words or less, as any more can run the risk of being difficult to read or not read at all. While it’s important to be concise, signs that are too vague can also pose significant problems. If it’s not abundantly clear what your business is and what you provide, then your sign is not serving its intended purpose.

Once you’ve decided on what the sign will say, the next step is to choose a typeface and text spacing. When choosing the correct typeface, it’s important to consider how it will reflect on the image of your business. If you’re incorporating an existing logo, choose either a matching or complementary typeface to supplement the logo’s existing text. Wildly different typefaces could reflect poor judgment or business quality, and may even deter possible clientele. Different fonts go better with certain types of businesses, and it’s important to take a step back and see how you want to present your business to the public. More fun texts are better applied to businesses tending to cater to a younger, more energized audience and are great for businesses like restaurants or day cares. Other fonts can make your business appear more high quality, and focus on more of an upscale client base. Another common mistake that business owners make is choosing text in all caps. While this is certainly applicable to the style of some businesses, text in all caps doesn’t necessarily mean that people will find the text easier to read and will therefore gain more attention. On the contrary, studies have shown that signs with a mix of upper- and lowercase letters are actually easier to read.

Letter spacing, sometimes referred to as kerning, is another important factor to take into consideration. Letters that are spaced out can fill up any dead space very nicely, but can also appear difficult to read if too far spaced out. Different types of kerning can change the overall feel of your sign. Depending on your business style, over kerning, or the overlaying of letters, can also have an aesthetic effect on your signage.

If your logo incorporates and images or photographs, or if you wish to incorporate them anyways, be sure to take that into consideration when choosing your sign’s color scheme. For billboards, in particular, the general rule of thumb is to never choose a blue background, as it has a tendency to blend in with the blue color of the sky, especially in the more open landscapes of New Mexico and Arizona. If your municipality has any zoning ordinances about color scheme, make sure to take these into account as well. Some cities, like Sedona, AZ, are infamous for having strict zoning laws that limit color schemes to only a handful of options.

Color scheme is one of the cornerstones of the identity of your business and helps to reinforce the different marketing efforts of your organization. Choosing a color scheme that is consistent with the other parts of your business operations will help to reinforce your branding efforts, and will help make your business more recognizable in the long run. Certain color schemes are more visible from afar, so it’s imperative that you choose a color scheme that is both highly visible and reflective of your business identity.

Finally, once all of these factors are taken into consideration and accounted for, the final step is arranging the information on your sign. This is where your creative expertise, your business identity, and existing branding efforts will come into play. Don’t over think it! If you think the sign is too busy, chances are your customers will too.

Here at RAM Signs, we have over 26 years of experience designing, building, and repairing signs of all kinds. No matter what step you are on in the process of creating a sign, our team of knowledgeable experts is here to help you from our home base in Farmington, NM. We offer a wide range of channel letter, monument, pole, and digital signs, as well as vehicle wraps and billboards (and much, much more!). We’re here to walk you through the hassle-free crafting of your custom sign from start to finish!








How Signs Can Affect the Way Customers View Your Business

It’s no secret that business signs are an effective way to identify your business name, location, and service offerings. However, not all signs are created equal. These days just having a sign may not necessarily be enough to stand out against the competition, and if your sign is poorly designed or outdated, may even negatively affect the perception of your business. Therefore it is essential for all business owners to understand what properties make up an effective business sign, and how signage affects the way that potential customers may view your business.

Starting with the basics

Signs are arguably the most important aspect to the branding your business. They are the first step in establishing name recognition, and help to set you apart from competitors and nearby businesses. Creating a sign also gives you a chance to introduce and logos, slogans, or other forms of branding to the public. In addition, a good sign can serve as a beacon to your business, drawing in regulars and passersby alike.

Creating a sign is your time to shine! The information and design of your signage should be creative and informative, and should use bold, legible text. Providing too little information may stop people from fully understanding your business offerings. Most experts agree that signs should be readable in 5 seconds or less. Too much information on a sign can be unattractive and disorienting, and can turn off potential customers. It is important to always check with your local municipality to see what regulations exist in your area regarding outdoor signage.

The Numbers

According to a study conducted by FedEx Office in 2012, roughly 76% of consumers said they visited a store they had never gone to before solely based on its signage. This is a behavior that all of us are probably guilty of, one way or another. We tend to be intrigued by objects that stand out. The same study also found that 60% of consumers were deterred from entering a store because it didn’t have a sign, demonstrating the importance of having a visible and legible sign.

Another important finding in the study was that over 2/3 of consumers feel that the signage of a business reflects the overall quality of its products or services. Signs are usually the first part of your business that a customer sees, and a sign with a cheap design or incorrect wording tends to make customers believe that the business inside is also lacking quality and integrity.

For businesses that are just getting started, or for many businesses in general, money for an intensive marketing campaign can be hard to come by. According to the Small Business Association, a government organization focused on providing support to small businesses and entrepreneurs, signs can provide some of the best returns on investments in terms of marketing costs. They have calculated that the cost-per-thousand on reaching a wide audience is much less for signs than for other types of advertising (i.e. radio spots).

Selecting a Sign

Choosing the right sign can also be a difficult task if you’re building a business at a new location. You’ll have to double check for any laws in your municipality that limit certain types of signage. These are some examples of work that we here at Ram Signs in Farmington have done over the last few years. This guide will help you make the right choice for your business.

Pylon Signs – pylon signs tend to be used in places like strip malls and shopping centers where there are multiple businesses in the same lot. These signs are lit from behind and are meant to be read from far away (usually from the road).


Pole Signs – Made to be seen from a distance while potential customers are driving by, these signs can stand several stories off the ground and can feature a single pole, double pole, concrete block, or archway. We’ve built these signs for Blue Diamond Auto Spa, Four Corners Community Bank, San Juan Plaza, Chapter Houses on the Navajo Nation, as well as many schools in the Four Corners.

Monument Signs – RAM Studios Signs offers monument signs for offices, strip malls, apartment complexes, city borders, community centers, and more. These signs are secured in the ground and are displayed near the front entrance, usually between 3 and 8 feet high. They can be simple rectangular shapes or cut to fit the theme of the property; made with brick, stone, concrete, metal or vinyl.

Channel Letters – Channel letter signs are the type you see on the outside of buildings that are large, 3D, lighted letters to make up the logo or company name. These can be made in any color and customized in the font and size you want. These may be one of the most important signs your business can have.

LED Signs – These signs feature moving images in digital frames. They can be stand-alone signs or part of other signs, such as pole signs. The use of LED lighting has replaced the use of neon in some applications, such as channel letters. Let us show you how this new lighting source can help light up your sign world with low maintenance, high visibility that can save you up to 90% of your energy costs!



Neon Signs – Neon signs tend to add a more retro feel to the exterior of your business. Although they can be a bit more expensive, they do add a very unique appeal to the exterior of your building, and tend to be strong beacons in nighttime hours.

Billboard Pic Premier Manufacture1

Billboards – Billboards can be a great option for businesses that don’t maintain a traditional storefront. They are often placed in areas of town frequented by many passersby, and tend to be very attention grabbing. In addition, there are options available to add lighting so they can be viewed at night.








From the Blog

4 Tips for Business Sign Maintenance (infographic)

October 30, 2018

4 Tips for Business Sign Maintenance (infographic) Your business sign is an investment. At the first signs of wear and tear, don’t hesitate to give RAM Studios Signs a call at 505.326.5801 to get your sign back to looking like new.

Using Vinyl Decals for Your Business

August 30, 2018

Using Vinyl Decals for Your Business You have a lot of options when it comes to the type of signage you want to use for your business. But if you’re trying to maximize your exposure while working within a specific budget, then vinyl decals might be the best choice for you. At RAM Studios Signs, […]