Is it easy for customers to find their way in your business?
When you hear the words wayfinding signage, the first thing that pops into your mind is probably the directional signs leading people to bathrooms or elevators. But in this day and age, here at RAM Studios Signs, we know that wayfinding signage is more important than ever. In the wake of the ongoing pandemic, your business likely needs to redirect your clients in a number of new ways.
When it comes to your outdoor business signage, whether they’re lighted signs on the exterior of a building or a sign that’s posted in the ground, making sure they hold up to the New Mexico weather is a big deal. Here at RAM Studio Signs, we know that the Farmington weather can swing to extremes with days reaching scorching temps as well as nights that hit freezing. As temperatures plunge this time of year, we all turn up our heaters and dig out our mittens trying to make sure that we’re comfortable. But, signs don’t like cold weather either. There are however a few things you can do to help them through the season.
Have you started thinking about your holiday business signs? At RAM Studios Signs in Farmington, New Mexico, we know the holidays are a busy time for business owners and consumers alike. But with a little planning and preparation, you can help make your customers’ shopping experience jolly and bright. Here are five tips to improve your holiday business signage this year. And when you’re ready to get started, give us a call at 505.326.5801.
The sign in the lobby of RAM Studios Signs greets customers as they walk in.
Welcome your customers with a lobby sign. Business signs aren’t just for the outside of your business, and lobby signs are an excellent way to establish your brand the moment your customers walk in the door. At RAM Studios Signs in Farmington, New Mexico, we offer a wide variety of products to suit any signage needs, including different styles of lobby signs. Here are four types of lobby signs that will enhance the interior of your business.
Illuminate your business with lighted lobby sign options. Whether you are looking for a simple backlit lobby sign or an LED message board, you’re guaranteed to catch your customers attention.
A 3D lobby sign adds depth.
If you’re looking for a sign that really pops, then you will want to consider a 3D lobby sign. As mentioned in the name, 3D lobby signs add that extra dimension to your two dimensional wallspace. Not only do they continue to push your brand, but they add depth to your lobby space. 3D lobby signs can be designed out of many different materials — from various metals and plastic to foam. The versatility of 3D lobby signs makes this type of sign perfect for any business.
If you’re looking for something that’s more simple, cost-effective or less permanent, then you should consider vinyl lobby signs. We use our 64” wide format inkjet 6 color printer to fabricate all of our vinyl graphics. Vinyl is also much more versatile than other options, and can be used on walls, doors and even floors.
Metal is one of several material options for custom lobby signs.
If you’re looking for something unique that will truly make your business stand out from the rest, then let’s talk. Maybe you want a 3D lobby sign that’s also backlit — we can do that! If you provide the vision, then we can work with you to make it a reality.
When you’re ready to get started on lobby signs for your business, contact RAM Studios Signs. With in-house design and manufacturing facilities, we can take your sign from the initial concept all the way to installation. Give us a call today at 505.326.5801 or visit our website for more information.
In today’s digital age, banners are often overlooked as an effective form of signage; however, a well-designed banner is still capable of catching a prospective customer’s attention. At RAM Studios Signs in Farmington, New Mexico, we have the tools to accomplish projects that exceed our customer’s banner needs. Here is what you need to know about using banners for your business or event.
Banners come in many different materials and styles.
Vinyl banners are the most popular style of banners. Vinyl is a durable choice and works well both indoors and outdoors. If you do choose to go with vinyl, it is important to understand that larger banners can be quite heavy and may require a hand or two to set up; and if not stored properly, they can crease.
Mesh banners are permeable, allowing wind to pass through the banner rather than turning it into a sail. Mesh banners are an excellent choice for outdoor placement, as they can better withstand harsher conditions and inclement weather than other materials.
Fabric banners are typically made from polyester or satin, which allows the colors and graphics on the banner to pop. Fabric banners are machine washable, quick and easy to set up and best used indoors. They do not do as well as vinyl or mesh banners when exposed to the elements.
Banners are a cost-effective option when compared to other types of business signs. Banners also allow you to experiment with color combinations and fonts before committing to a long-term banner solution.
Banners are also an effective means to advertising sales. If your business runs an annual sale, then banners can be used year after year, reducing the cost while increasing awareness of the specials you are running. According to the International Sign Association, Best Buy discovered that nearly 17% of its customers were impulse buyers that stopped at the store simply by seeing their signs. Pair that with sale banners and you’re bound to grab a few passersby attention.
Whether you are hosting a public or private event, using banners for your event can be used for a multitude of reasons: helping attendees locate the event, directing them to other areas within the location such as bathrooms or concessions and providing information to attendees about the event itself.
Since banners are easier to set up and less bulky than other sign options, they are an ideal option for your next event’s signage.
At RAM Studios Signs, our 64″ wide format solvent inkjet 6 color printer has enabled us to accomplish projects that fill all of our customer’s needs. To discuss your banner options and get started today, call RAM Studios Signs at 505.326.3801.
When it comes to signage and promoting your company, many businesses tend to focus on their exterior signage. At RAM Studios Signs in Farmington, New Mexico, we know exterior signage is important for drawing customers into a business; but it’s valuable to remember just how important interior signage is. Let’s take a look at why you’ll want to spend the right amount of your marketing budget getting excellent signage for the inside of your business.
One of the biggest benefits of well-placed interior signs is their ability to increase brand awareness. First impressions are everything; that’s why it’s important that interior signage such as a lobby sign is the first thing that your customer sees. It gives you the opportunity to create brand awareness as soon as they walk into your business. Aside from the actual messaging and text, you can customize these signs with your logo, slogan, company colors and anything else that you would want people to associate with your brand. A good reception room sign will help them distinguish your company from the rest.
No matter what type of company or organization you own, it’s likely you have a distinct message you want to communicate to your customers. For some, it’s a mission statement or list of core values that define who they are and what they stand for. For others, it’s an advertising tagline that sums up their company values. Exterior signage is limited by size, distance from customer and readability. Interior signage is where you can really shine. Your business is where things happen, and customers see that sign as the center of your business. Sure, they might have seen your logo before, but now they are in the heart of your business. An indoor business sign is an excellent way to put your logo and company name right in a customer’s face.
Plain, white walls can sometimes make people feel a little uncomfortable. Imagine for example, a coffee shop without art or photographs as a complement to promotional or informational interior signs. It makes for a cold and uninviting environment. If your interior décor isn’t interesting, customers or visitors can become detached from their surroundings ie. your business. Attractive and engaging interior signage combined with wall art will breathe life into your place!
One of the good things about many interior signs is that they can be easily changed with the seasons and holidays. When Thanksgiving ends and Christmas begins, you can change the entire feel of your business by simply changing out your signage. To go back to the coffee shop example, most coffee shops feature seasonal drinks, without signage their customers would never know when it was Pumpkin Spice Latte season!
Federal law under the Americans with Disabilities Act requires that you have certain types of signage present in your place of business. This includes signage noting handicap accessible areas, bathrooms, changing rooms and more. The law also requires that such signage meets a very specific list of criteria, including non-glare backgrounds, highly distinguishable print and Braille. To ensure your compliance with the ADA, you’ll want to work with a specialized provider of signs that fulfill ADA regulations.
Interior signs can be just as valuable to your business as their exterior counterparts. Make sure your company’s signage stands out with the help of RAM Studios Signs. Since 1990, we have provided high quality and cost-effective sign solutions for businesses and organizations in the Four Corners Area. To learn more about their design and fabrication options for your interior signage give them a call today! 505-326-5801
Vinyl decals might be your next go-to for advertising.
You have a lot of options when it comes to the type of signage you want to use for your business. But if you’re trying to maximize your exposure while working within a specific budget, then vinyl decals might be the best choice for you. At RAM Studios Signs, we will work with you to create the right vinyl decals for your business goals. Here are four reasons why you should consider using vinyl decals for your next business move.
Affordable
Unlike signs made from other materials, vinyl decals are an excellent, affordable alternative to other materials. For a quote on your vinyl decal order, give us a call at 505.326.5801.
Versatile
Decals can be used on a wide array of surfaces including windows, mirrors, walls, floors, vehicles and much more. Vinyl decals are also highly customizable to suit your particular needs. The best part about vinyl decals is that when you are done using them, they come off the surface easily. And while vinyl decals are long-lasting, you can use them for however long you need, with the average lifespan being 5-7 years.
Vinyl decals that we did for the Maurice Sendak exhibit at the Farmington Public Library this past spring.
Use to Promote Special Events
Are you hosting an event that you want the public to know about? Vinyl decals are a great option for advertising these special events. This past summer, we were given the opportunity to help the Farmington Public Library with their Maurice Sendak exhibit. We designed and installed monster tracks leading into the library, as well as the wall art inside the library. This proved to be a very unique and affordable way for the library to promote their exhibit locally.
Introduce New Products/Services
Vinyl decals are an excellent way to provide passersby with valuable information regarding your business. For example, if you are having a grand opening or just started carrying a well-known product in store, then vinyl decals will convey this information to anyone walking by your brick and mortar location.
Advertise Sales
Chances are that if you’re running a sale, it’s only going to be for a limited time. Vinyl decals are an excellent choice for this specific reason. Use the decals to attract potential customers, while also providing more information about the sale, such as what the sale entails (i.e. 25% off) and how long it is running for.
Whether you are advertising your grand opening, promoting an event or sale, or showcasing a new product, vinyl decals might be the best fit for your business goals. For more information, give us a call at 505.326.5801 or stop by our location at 1111 San Juan Blvd. in Farmington.
A vinyl decal of Max outside the entrance of RAM Studios Signs.
Recently, we were asked to help with a very special project. The Farmington Public Library was awarded the opportunity to host the Maurice Sendak Memorial Exhibition, a traveling exhibit of the artist’s work that appears at only one location in each state.
A scene from “Pierre.”
RAM Studios Signs got to work on making vinyl wall decals that reflect the work of the late author and artist.
The children’s section of the Farmington Public library.
The wall decals are dispersed throughout the library, covering areas of the children’s book section with images from books such as In the Night Kitchen and Pierre: A Cautionary Tale in Five Chapters and a Prologue.
Wild Things hanging from the trees in the Maurice Sendak exhibit.
The best, however, is saved for the main attraction- the exhibit room where Maurice Sendak’s personal sketches and drawings hang. Surrounding the exhibit are images from Sendak’s most famous work, Where the Wild Things Are. Fans of Sendak’s work will immediately notice Max at the entrance before entering a room where the walls are covered with the Wild Things.
Visitors are greeted at the entrance to the Maurice Sendak exhibit by Max.
For this particular project, the vinyl wall decals were a great option, as they will be easy to take down after the exhibit has ended. They leave no mark or residue behind, making vinyl wall decals a great alternative to paint.
Keep your eyes peeled. There are Wild Things everywhere!
The exhibit will appear at the Farmington Public Library until April 22nd. Admission is $3 for adults and $1 for children.
You have options when it comes to kind of signage that you want to use for advertising your business location; however, one style in particular will help improve your business recognition.
We’re talking about channel letters.
Channel letters are a great option for most businesses due to their sturdiness and easy customization. If you’re interested in using channel letters in your own business signage, contact RAM Studios Signs to set up a consultation and find out which style is best for your business’s particular goals.
Chances are that you’ve seen channel letters; you just didn’t know them by the appropriate name. Channel letters are the common 3-D signs used by businesses. They are often made with a heavy-duty metal such as aluminum and lit up using LED or neon lights. Several options exist for the lighting style on channel letters: front-lit, halo-lit, open face, front and reverse lighting.
To begin, the letter backing is cut using a computer to ensure that the letter layout is precise and meets the style requirements of the client.
Next, the letter sides are cut and skillfully bent to fit the letter backing. The backing and sides are then welded or riveted together. If needed, the metal is painted, then fitted with the appropriate lighting.
Once lighting is installed, the top is covered with polycarbonate or acrylic sheets, which are designed to fit snugly in order to keep them in place. Finally, the letters are fitted with a trip cap border to produce the finished look.
Aside from being one of the most popular choices for business signs, channel letters offer many advantages.
The care and time taken to fabricate each sign creates a quality product. Therefore, channel letters are very durable and can withstand the elements. The use of aluminum in channel letters means the sign won’t rust, and will last for decades when cared for and maintained properly. If for some reason you experience an issue with your channel letters, RAM Studios Signs can quickly and easily repair channel letters faster than other types of signs.
Channel letters are attractive and eye-catching, especially at night when the lighting is in use. When using with LED lights, channel letters are also more energy efficient and save you money in the long run.
If you’re looking for a custom sign and versatility, then channel letters are the best option for your business. Channel letters can be fabricated using an array of fonts, colors and sizes, thus helping you to stand out from the competition.
Channel letters are an excellent fit for any business, and we want to help your business gain recognition and bring in more business. When you are ready to start designing your own channel letter sign, contact RAM Studios Signs for fast and professional service!
Is it easy for customers to find their way in your business? When you hear the words wayfinding signage, the first thing that pops into your mind is probably the directional signs leading people to bathrooms or elevators. But in this day and age, here at RAM Studios Signs, we know that wayfinding signage is […]
When it comes to your outdoor business signage, whether they’re lighted signs on the exterior of a building or a sign that’s posted in the ground, making sure they hold up to the New Mexico weather is a big deal. Here at RAM Studio Signs, we know that the Farmington weather can swing to extremes […]
