When it comes to signage and promoting your company, many businesses tend to focus on their exterior signage. At RAM Studios Signs in Farmington, New Mexico, we know exterior signage is important for drawing customers into a business; but it’s valuable to remember just how important interior signage is. Let’s take a look at why you’ll want to spend the right amount of your marketing budget getting excellent signage for the inside of your business.

Reinforce Branding

One of the biggest benefits of well-placed interior signs is their ability to increase brand awareness. First impressions are everything; that’s why it’s important that interior signage such as a lobby sign is the first thing that your customer sees. It gives you the opportunity to create brand awareness as soon as they walk into your business. Aside from the actual messaging and text, you can customize these signs with your logo, slogan, company colors and anything else that you would want people to associate with your brand. A good reception room sign will help them distinguish your company from the rest.    

Expand on Key Messages

No matter what type of company or organization you own, it’s likely you have a distinct message you want to communicate to your customers. For some,  it’s a mission statement or list of core values that define who they are and what they stand for. For others, it’s an advertising tagline that sums up their company values. Exterior signage is limited by size, distance from customer and readability. Interior signage is where you can really shine. Your business is where things happen, and customers see that sign as the center of your business. Sure, they might have seen your logo before, but now they are in the heart of your business. An indoor business sign is an excellent way to put your logo and company name right in a customer’s face.

Enhance the Atmosphere

Plain, white walls can sometimes make people feel a little uncomfortable. Imagine for example, a coffee shop without art or photographs as a complement to promotional or informational interior signs. It makes for a cold and uninviting environment. If your interior décor isn’t interesting, customers or visitors can become detached from their surroundings ie. your business. Attractive and engaging interior signage combined with wall art will breathe life into your place!

Promote a Seasonal Feel

One of the good things about many interior signs is that they can be easily changed with the seasons and holidays. When Thanksgiving ends and Christmas begins, you can change the entire feel of your business by simply changing out your signage. To go back to the coffee shop example, most coffee shops feature seasonal drinks, without signage their customers would never know when it was Pumpkin Spice Latte season!

ADA Compliance

Federal law under the Americans with Disabilities Act requires that you have certain types of signage present in your place of business. This includes signage noting handicap accessible areas, bathrooms, changing rooms and more. The law also requires that such signage meets a very specific list of criteria, including non-glare backgrounds, highly distinguishable print and Braille. To ensure your compliance with the ADA, you’ll want to work with a specialized provider of signs that fulfill ADA regulations.

Interior signs can be just as valuable to your business as their exterior counterparts. Make sure your company’s signage stands out with the help of RAM Studios Signs. Since 1990, we have provided high quality and cost-effective sign solutions for businesses and organizations in the Four Corners Area. To learn more about their design and fabrication options for your interior signage give them a call today! 505-326-5801